On May 28th, the south welcomed the first round of large-scale hot and stuffy weather this year, with temperatures exceeding 35 ℃ in many places such as Shanghai, Hangzhou, Nanjing, and Hefei, giving people the feeling of "summer in a second". The World Meteorological Organization (WMO) recently released its latest assessment report, stating that the possibility of an El Ni ñ o climate phenomenon in the Pacific region this year is increasing, and it is expected to bring high temperatures and extreme weather.
With the arrival of high temperature weather, electric fans, as a powerful tool for relieving heat and cooling, have also entered the peak season of sales. According to retail monitoring data from Ovi Cloud, in the third week of May, online sales of electric fans increased by 152.78% year-on-year, and sales volume increased by 179.28% year-on-year; Offline sales increased by 155.82% year-on-year, and sales increased by 189.42% year-on-year.
When it comes to fans, many people's impression of them may still be limited to the floor to ceiling three leaf fans they used to have when they were young, or the old-fashioned fans hanging on the roof. However, in recent years, with changes in consumer demand and aesthetics, as well as continuous innovation in product technology, various innovative products such as air conditioning fans, leafless fans, tower fans, and air circulation fans have emerged one after another, bringing consumers more choices, It has also stimulated market vitality.
Nowadays, consumers' demand for electric fans is no longer just about meeting the "hair dryer" function. They have higher demands for product comfort, versatility, portability, intelligence, etc. They hope to create a more high-quality and comfortable home environment through electric fan products. In this context, the functional and technological development of electric fan products presents four major trends: comfort, functional integration, portability, and intelligence.

The working principle of traditional electric fans is to drive the fan blades to rotate through an electric motor, cutting air to form airflow. The wind generated by it is relatively hard and can cause headaches if blown for a long time. In order to create a healthier and more comfortable atmosphere, many brands have conducted extensive research and exploration. The emergence of categories such as tower fans, leafless fans, and air circulation fans has achieved a comfortable air supply effect by changing the shape design and air supply method.

Among them, air circulation fans are popular among consumers due to their large air volume, long air supply distance, and ability to promote rapid indoor air circulation. The market has surged in popularity and gradually developed into the second largest sub category in the electric fan industry. According to Ovi data, the online proportion of circulating fans in 2022 was 19.83%, a year-on-year increase of 6.12%, and the offline proportion reached 21.66%, a year-on-year increase of 7.44%.

While upgrading product functions around multiple angles, high air volume, and long-distance air supply, many electric fan products have also added functions such as sterilization, humidification, and mosquito repellent. For example, at this year's AWE exhibition, Emmett introduced a newly upgraded Swan 5.0 air sterilization floor circulation fan that can effectively remove bacteria and viruses from the air, making the flowing air safer; Haier also launched a unique fan this year, the "photocatalyst" tower fan, which not only has a healthy and soft wind design, but also features a photocatalyst mosquito attraction function, which introduces mosquitoes through cyclones and then kills them.

In the past two years, with the booming camping economy, many portable small household appliances have emerged, which has also brought new ideas to the innovation of electric fan products. In 2022, creative small home appliance brand Mofei launched a portable electric fan for the outdoor camping market. This fan integrates industrial designs such as a tripod and a freely movable "trendsetter", which not only has beauty but also is more suitable for outdoor camping scenarios.